There’s a decision in your world right now that will not leave you alone.

You’ve turned it over from every angle,

and every direction feels wrong in its own way.

It shows up everywhere.

In the numbers you recheck,
in the meetings where you hesitate,
in the conversations where you’re not saying the thing you actually mean.

You’re stuck because this decision hits the parts of your business that matter most:
the money, the people, the direction, and what it will require of you.

That’s where the stakes actually live, alongside the nagging fear that you can't think your way through this.

Every founder knows this moment.

You keep thinking, but the answer shifts every time you do.
Every path costs something you don’t want to lose.

That’s the chokepoint.

And that’s where I work.

I sit with $2M–$10M founders at the exact point where the decision stops being tactical and starts feeling personal.

When you’re caught between "this might be the right call" and "this might blow up if I’m wrong."

It isn't the decision that scares you.
It’s what changes the moment you make it.

Let’s be straight.

When you finally reach out to me, you don’t think I can help you.
You don’t think anyone can see what you are seeing.

It’s your “I don’t know what else to do” moment.

It's time to put that decision on the table.

Put your decision on the table

THE MIRROR: IS THIS YOU?

Most founders don’t reach out at the beginning.

Revenue’s fine, but something’s off.
They’ve run the numbers.
They’ve replayed the scenarios.
They’ve talked to their smartest people.

And they still feel boxed in.

They open a P&L and feel their chest tighten.
They hear a team update and think, This isn't good, and keep nodding.

They’re not confused.
They’re bracing.

They look around and realize
they’re the only one in the room who can make the call.

And once they do, they know what comes next.

Consequences they can’t soften.
Fallout they can’t delegate.
A decision that breaks something.
No matter how carefully they move.

That feeling of,
There's no way through this without paying for it.

If you felt this, you already know.

Acknowledge it.

This is the moment it changes.

THE SOLUTION:
How we move the decision forward

Founders come to me when their decision starts feeling like a brick wall.

They come when the business is hinging on one call,
and they don’t trust themselves to see it clearly from the inside.

You know the moment.

Money.
People.
Direction.
Identity.

That’s where I step in.

Not to give advice.
Not to tell you what you should do.

To cut through the noise at the exact point where every option costs you something.
To name what’s actually driving the decision underneath everything else.

I work with founders who’ve been circling a decision long enough that it’s starting to leak into their leadership.

They can’t see the problem clearly from inside it.
And they can’t see themselves clearly either.

Founders don’t trust someone because they’re friendly.
They trust the person who names the thing they’ve been avoiding.

What you actually want - even if you never say it this way -
is clarity you can’t reach from inside your own head.

A perspective that isn’t protecting your ego, your team, or your comfort.

Someone who moves you though it and makes sure you come out the other side decisive, clear, and back in command.

What we do together

We identify what’s actually driving the chokepoint.
We name the real decision hiding behind the decoys around it.
We surface the full cost of each path so nothing blindsides you.
We make the move that the business has been frozen around.
And we stabilize execution, people, and revenue while everything reorganizes around it.

If you’re in that moment now, keep reading.
This is the next step.

Put your decision on the table

HOW I WORK

SEE → SHIFT → LEAD

Every founder I work with enters through the same doorway:
the decision they’ve been circling.

From there, the work expands only if it needs to.

Here’s what it looks like:

SEE:
The 90-Minute Decision Table

The moment where the noise dies down and you are face-to-face with the real decision.

SEE is where we put the decision on the table and get to the truth underneath it.

The part you haven’t been able to resolve, no matter how many scenarios you run.

It’s where you finally see a path forward that doesn’t cost you your people, your integrity, or yourself.

You walk away in 90 minutes with:

The real issue
The real decision
What the fallout actually is
The next two or three steps that stabilize everything right away

You get the clarity and direction you can act on immediately, the kind that shifts your business in real time.

SEE is where you stop circling and step back in command.

And once you know the move, the real game begins: implementing it without breaking anything.

That’s where SHIFT comes in.

SHIFT:
The 3-Month
Private Intensive

If we both want to continue, we move into 90 days of focused advisory so you can execute the decision without losing your momentum or authority.

This usually includes:

Bi-weekly working calls
On-demand access when something unexpected hits
Real-time navigation as the decision moves through the business
A second look in the moments where your confidence wavers for half a second

Here’s what this looks like in real life:

You finally make the call to replace a key operator.
The next week, the team gets unsettled.
The week after, the revenue dips.

This is where you start second-guessing yourself.

Not because the decision was wrong, but because the noise got loud.

Once you’ve escaped the dead end, SHIFT is what keeps you from slipping back into it.

SHIFT is where you stay the course.

You stay grounded, the decision holds, and the business reorganizes around your leadership instead of the fear.

As the weeks go on, you start to see what happens when you follow through on your decision:

The team stops guessing what you want
Your focus snaps back into place
The execution becomes predictable
Your revenue steadies because the structure stabilizes

The business is finally moving the way it was supposed to.

And then almost every founder hits the same moment.

The revenue is solid…
the business has adjusted…
and bigger and more challenging questions start to surface.

That’s where LEAD begins.

LEAD:
A 6-Month Strategic Partnership

By the time you reach this stage, the questions on your plate aren’t tactical anymore.

They’re bigger.
Heavier.

They impact the future of your business.

SHIFT got the decision made and moving.

LEAD is where you realize you’re not just fixing problems anymore.

You’re steering the next version of the business.

And that hits a different part of you.

The higher the stakes get, the quieter it becomes around you.

The room gets bigger, but the number of people you can actually think with gets smaller.

That’s why this tier exists.

LEAD is a long-term strategic partnership for when you don’t just want support.

It's when you want a second mind in your world that isn’t protecting your comfort, your ego, or your fear of how a move might land.

You want someone who holds the direction with you…
who sharpens the bigger questions…
and who keeps the business aligned with the version of you that actually leads.

The you who’s clear, settled, and operating from your real standard instead of your survival mode.

And when you stop carrying the big decisions alone, something shifts in your body.

You start moving like a person who knows they can hold the leadership role they’re stepping into.

This isn’t coaching.

This is a long-range decision partnership, built so you don’t start playing smaller just because the decisions got bigger.

If SHIFT reset your momentum, LEAD is where you step into the version of leadership that can hold bigger decisions, bigger stakes, and a bigger future.

I’m David Hochberg.

I sit across from operators in the moments most people never see:

A founder who knew he had to let his COO go, but his loyalty was pulling too hard.

A CEO staring at a direction she didn’t believe in anymore, trying to quiet the truth she could already feel in her gut.

A partner delaying a move that was costing him seven figures because the fallout was heavier than the money.

Not only when there's decision pressure, but when the person who always figures it out… can’t.

These are the situations I work with.

The ones where your breath gets tight and the margin for error disappears.

The ones where no one else can carry the decision but you.
Those last-straw moments,
when you whisper to yourself, "I don’t know what else to do."

That’s the moment my work begins.

Right where everything feels heavy and nothing feels safe, I bring the hard part into the open and keep things moving until the truth is clear.

My approach is grounded.
Calm.
Precise.
No guru tricks.

Just the truth, structure, and the path back to the version of you that leads and doesn’t flinch under pressure.

If that’s where you are, start with the decision you’ve been avoiding.

That’s always where the real work begins.

What’s the decision you can’t think your way through any more?

The one you’ve been carrying alone
because everyone expects you to have the answer?

Tell me what's going on.

I'll help you put it on the table.

Plain language is fine.
I don’t need the complete backstory.

When you click, it comes straight to me - not a team or an assistant.

And it’s almost always the moment founders say, “I should have done this months ago.”

Tell David

Bitachon

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