I’m David Hochberg.

I sit across from operators in the moments most people never see:

A founder who knew he had to let his COO go, but his loyalty was pulling too hard.

A CEO staring at a direction she didn’t believe in anymore, trying to quiet the truth she could already feel in her gut.

A partner delaying a move that was costing him seven figures because the fallout was heavier than the money.

Not only when there's decision pressure, but when the person who always figures it out… can’t.

These are the situations I work with.

The ones where your breath gets tight and the margin for error disappears.

The ones where no one else can carry the decision but you.
Those last-straw moments,
when you whisper to yourself, "I don’t know what else to do."

That’s the moment my work begins.

Right where everything feels heavy and nothing feels safe, I bring the hard part into the open and keep things moving until the truth is clear.

My approach is grounded.
Calm.
Precise.
No guru tricks.

Just the truth, structure, and the path back to the version of you that leads and doesn’t flinch under pressure.

If that’s where you are, start with the decision you already know has to happen.

That’s always where the real work begins.